https://reganisonit.ca/contact daily 0.75 2025-10-17 https://reganisonit.ca/services-1 daily 0.75 2025-10-17 https://reganisonit.ca/home-1 daily 1.0 2024-09-20 https://images.squarespace-cdn.com/content/v1/61e5caa6c5eb655d9195628e/50ea0f38-b642-4170-8e1e-4c77bc5f761f/BCID_H_gry_pos.png https://images.squarespace-cdn.com/content/v1/61e5caa6c5eb655d9195628e/7ceab868-f5db-4d07-9664-28b3c340b9ae/PHSA_logo.png https://images.squarespace-cdn.com/content/v1/61e5caa6c5eb655d9195628e/aaa9e09f-d2f4-4267-921d-7bc11657fc3a/NNPBC-Logo.png https://images.squarespace-cdn.com/content/v1/61e5caa6c5eb655d9195628e/70467085-0dea-4115-a9c1-bb6bd50c14c2/BCND-MASTER-LOGO-BLUE-01.png https://images.squarespace-cdn.com/content/v1/61e5caa6c5eb655d9195628e/b3ce9f90-1b30-4743-af3d-367ddacfba1e/RR_horizonatal.png https://images.squarespace-cdn.com/content/v1/61e5caa6c5eb655d9195628e/31b3ea0a-20fe-4741-8f41-939dd2aa8998/Asset+24.png https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Home https://images.squarespace-cdn.com/content/v1/61e5caa6c5eb655d9195628e/1642454157667-LNJDZR5NVV607WL01VWN/Passion2-01.png Home https://images.squarespace-cdn.com/content/v1/61e5caa6c5eb655d9195628e/1642454183054-LRTUVPQ2EEKKZHDFJQYB/Purpose2-02.png Home https://images.squarespace-cdn.com/content/v1/61e5caa6c5eb655d9195628e/1642454196906-TGQ9HI08TPNJWWEBUOEX/Performance2-03.png Home https://reganisonit.ca/about-1 daily 0.75 2025-10-17 https://images.squarespace-cdn.com/content/v1/61e5caa6c5eb655d9195628e/ad1dee3b-c042-40b1-92f0-b282f0a59fd4/ReganHansen_1500+%281%29_optimized.jpg About - Regan Hansen Bringing strategy, structure, and storytelling together to help organizations lead with confidence and purpose. I’m a strategist, communicator, and collaborator who helps leaders and teams move complex work forward with clarity and impact. With more than 20 years of experience in communications, marketing, and engagement — much of it inside the BC Government — I’ve learned how to connect vision to action in systems where relationships, timing, and trust matter most. Today, through ONIT Consulting, I bring that insight to organizations across health, digital transformation, and social impact sectors. I’m known for being both strategic and creative — for helping clients define what success looks like, and then rolling up my sleeves to help make it real. My approach is grounded in curiosity, ethics, and collaboration, because the best results come when people feel heard, informed, and confident about where they’re going. Every project takes me somewhere new — but the through-line is always the same: clarity, connection, and meaningful impact. https://reganisonit.ca/projects daily 0.75 2025-10-17 https://images.squarespace-cdn.com/content/v1/61e5caa6c5eb655d9195628e/5f0c0250-9a99-4118-ad92-97615820484c/AlcoholSense_ModerationCounts_optimized.png Work - Alcohol Sense In my role as director of engagement with the ministry of health, I was the key marketing lead with the original concept team for Alcohol Sense. Following my work on the public awareness campaign to curb binge drinking, and the research that went along with it, it was clear to me that to alcohol awareness needed to begin earlier, at a minimum in the early teens. Kids start looking to other influencers early, but in the early teens, parents remain a significant influence. Taking this cue, I worked with the substance use leads and researchers to develop a new education campaign and brand “Alcohol Sense” designed to encourage a culture of moderation among adults, which parents could then model along with supports designed to make it easier for them to talk about alcohol risks to their kids. I worked with the Canadian Institute for Substance Use Research in the development of content and ran focus groups to gain insights from parents on their experience. My role included building the campaign site with a suite of expert-informed, yet friendly information that encouraged wide engagement. I led a mix of content development through in-house and agency creative, playing with multiple formats including “streeter” style testimonial videos sharing real life experiences, gamification of blood alcohol levels and easy to follow guides on how to have open conversations with kids about drinking. I was the health marketing lead on the unique partnership struck with industry and experts to develop campaign materials to share in every licensed establishment across British Columbia as part of a mandatory display program under the Liquor Control and Licensing Act, which continues to this day. https://images.squarespace-cdn.com/content/v1/61e5caa6c5eb655d9195628e/5d8b082f-f43a-46bf-a1fe-09953c317666/BingeDrinking_optimized.jpg Work - ThinkHealth BC I was brought in as an engagement lead with the ministry of health during the development stage of ThinkHealth BC, a branded program designed to support the then deputy minister’s innovation and change agenda. My role was to help in strategy of the public launch, to promote it through health conferences and in meetings with health authority leads and to manage the public presence in its online format. The innovation and change agenda showcased through ThinkHealth was designed to address the rising costs of healthcare through a complete system-wide transformation. As the team lead for the branded website and YouTube and Twitter accounts, it was my job to ensure that British Columbians – the public and healthcare providers alike – were invited to engage and offer views through the online discussion forum. To help people to grasp the enormity of BC’s health care system and what was envisioned for this future transformation, the site showcased a suite of videos that used animation and stakeholder testimonials breaking the system into bite-sized segments across emergency and acute care, community care, prevention, seniors care and the strategies being employed to create change including LEAN methodology. The forum drew thousands of comments via a fully moderated discussion board to help inform policymakers on the needs of service providers, advocates and the public. I worked as the lead of a cross-functional team to continue building site improvements, developing compelling content, managing issues, and helping champion digital engagement in government as at ThinkHealth BC was one of its first success stories. https://images.squarespace-cdn.com/content/v1/61e5caa6c5eb655d9195628e/77302d82-70c3-42d7-8c05-16f39b2881be/ThinkHealthBC_1920_optimized.jpg Work - ThinkHealth BC I was brought in as an engagement lead with the ministry of health during the development stage of ThinkHealth BC, a branded program designed to support the then deputy minister’s innovation and change agenda. My role was to help in strategy of the public launch, to promote it through health conferences and in meetings with health authority leads and to manage the public presence in its online format. The innovation and change agenda showcased through ThinkHealth was designed to address the rising costs of healthcare through a complete system-wide transformation. As the team lead for the branded website and YouTube and Twitter accounts, it was my job to ensure that British Columbians – the public and healthcare providers alike – were invited to engage and offer views through the online discussion forum. To help people to grasp the enormity of BC’s health care system and what was envisioned for this future transformation, the site showcased a suite of videos that used animation and stakeholder testimonials breaking the system into bite-sized segments across emergency and acute care, community care, prevention, seniors care and the strategies being employed to create change including LEAN methodology. The forum drew thousands of comments via a fully moderated discussion board to help inform policymakers on the needs of service providers, advocates and the public. I worked as the lead of a cross-functional team to continue building site improvements, developing compelling content, managing issues, and helping champion digital engagement in government as at ThinkHealth BC was one of its first success stories. https://images.squarespace-cdn.com/content/v1/61e5caa6c5eb655d9195628e/7666f666-44db-4454-84ce-a270dad36187/ActNow_1920_optimized.jpg Work - Act Now BC I was part of the ActNow BC team as a key marketing leader from the beginning and carried that role across several BC government portfolios. My last role was as marketing director in the ActNow BC branch of the ministry of healthy living and sport. This award-winning major Premier-led healthy lifestyle initiative was recognized by the WHO (world health organization) for its promising practice of being a “whole of society” effort as it set the goal of being the healthiest jurisdiction to ever host an Olympic and Paralympic Games ahead of its 2010 Winter Olympics. ActNow BC has been studied and showcased across the globe as a leading effort in shaping its full suite of policies, programs and partnerships through the lens of the social determinants of health. The brand initiative led with the tag line “every move is a good move” adopting the approach that making small changes every day would lead to improved population health outcomes, reducing the ballooning costs of healthcare and making room for other valuable government services. The campaigns to “make the healthy choice the easy choice” ran from 2005 to 2012 and in that time, I worked as a marketing, communications and brand manager across all the activities including helping design and promote the one-year provincewide activation tour, work with creative and media agencies and subject matter experts to design, test and execute mass-marketing to increase physical activity and healthy eating and design and run major partnerships with brand ambassadors including Olympic athletes, First Nation youth, seniors, celebrity chefs, media personalities and health experts. My role in leading strategic partner relations and sponsorships led to my working with procurement, legal, risk and privacy experts in government to develop a comprehensive sponsorship framework that was used to guide all sponsored activities across government. My use of incentives and behavioural insights was extensive throughout the ActNow BC program, proving the case for nudge long before it became common practice. An example of this was experimented with the use of incentives, enlisting sponsored partners to create government’s first venture into contests to incite interest and promote pledges to healthier lifestyles, overcoming the hurdles with legal and privacy along the way. https://reganisonit.ca/privacy-policy daily 0.75 2024-06-04