Developing comprehensive communication plans tailored to your organization's goals.

Crafting clear, consistent messaging and working with media and sector partners to find your audience and enhance brand visibility and reputation.

It’s my job to work with your vision to generate a behaviour change marketing strategy that creates a memorable and meaningful relationship with your audience. Using data to target your audience and applying a behavioral economics lens, the subtle drivers behind decision-making, allows for strategies that resonate on a deeper level and build lasting brand connections. Add to that a strong channel and influencer strategy, this approach will set the stage for the creation of impactful, tailored campaigns that drive meaningful engagement and measurable results.

Offering specialized public and media relations services tailored for the diverse landscape of British Columbia. With a deep understanding of the local market, cultural nuances, and media ecosystem, these services are designed to enhance visibility, shape public perception, and build strong community connections. Whether it's crafting compelling press releases, Op-eds, managing media relations, or orchestrating impactful public relations campaigns, every effort is made to ensure your message resonates effectively with the target audience.

Extensive experience conducting brand audits, developing brand strategies, and coaching teams and partners on the power of and how to in creating a strong brand. Developing a cohesive brand strategy is a gift you give your company.

Drawing on a vast network of freelance creatives and creative agencies, both large and boutique, to create flexible and tailored creative solutions crafted to meet your goals and financial needs. From graphic design and content creation to multimedia, multi-language campaigns, the right talent is sourced to bring your vision to life. This approach not only ensures high-quality results but also provides the adaptability needed to support your brand's growth and evolution.

Leverage expert skills in high-level strategic planning to drive your digital marketing and content strategy forward. By focusing on organizational goals, target effective tactics and leverage current interests and trends in digital channel preferences to get you the best results.

To offer deeper expertise in the ever-evolving digital media realm, I collaborate with top agencies and highly skilled freelance professionals. This approach ensures access to the latest industry insights and innovations, providing flexible solutions tailored to your specific goals and financial needs. Whether it's through strategic partnerships or in-house capabilities, I deliver high-quality, impactful digital marketing and content strategies.

Creating partnerships and strong collaborations is a personal favourite area of my experience and my clients really benefit. I have helped broker dozens of high-performing collaborations throughout my government career and since as a consultant. Finding ways to bring organizations together to support mutual and individual goals is often left out of marketing and communication planning. It’s important to realize that your brand doesn’t enjoy an exclusive relationship with your audience. This is where cross promotion and brand alliances can be very powerful tools. I’m happy to share case stories to show how this powerful strategic approach can help reach your goals.

With extensive experience in designing and leading broad-based consultations across a wide range of topics, I ensure that every voice is heard and considered. My work spans crucial areas such as mental health and addictions, health, First Nations land and economic interests, climate readiness, healthy living and sport, and wildfire prevention and mitigation strategies. I am dedicated to fostering an inclusive environment where all interests, including those of LGBTQ2S, BIPOC, and neurodiverse communities, are represented and supported.

Using a variety of frameworks such as the International Association for Public Participation (IAP2) and engagement theory, I craft strategies that are both inclusive and effective. My methods are designed to build consensus and drive meaningful outcomes, ensuring that no one is left behind. By drawing from these frameworks, I develop tailored approaches that meet the unique needs of each community, partner, or group involved, creating a collaborative and supportive atmosphere for all.

My commitment to diversity and inclusion is reflected in every consultation I lead, ensuring that all perspectives are valued and integrated into decision-making processes. This holistic approach not only enhances the quality of the outcomes but also builds trust and strengthens relationships among all interested parties.

Writing is in my roots as a dual-major in both English and Writing. While most of my writing these days involves drafting strategy, audits, reports, marketing briefs, and communication products like op-eds, news releases, key messages, and positioning papers, I am a versatile and talented writer with a penchant for writing for impact.

I have crafted compelling speeches, ad copy, business proposals, RFPs, and ghost-wrote a best-selling business book. My writing is adaptable and gets the job done whether creating engaging website copy, newsletters, press releases, and social media content. Whether it’s developing persuasive campaign materials or detailed technical documents, my writing adapts to meet the specific needs of each project, always aiming for clarity, precision, and influence.

My diverse portfolio showcases my ability to write across various genres and formats, demonstrating my commitment to delivering high-quality content consistently delivers impactful results.

In government relations, I help clients navigate complex systems, build relationships, and drive policy impact. Whether it's advancing legislative priorities, engaging decision-makers, or shaping public policy, I provide strategic guidance and actionable solutions to achieve meaningful results. With deep knowledge of government processes and a collaborative approach, I ensure my clients are well-positioned for success in the public sector landscape.